Jiehui Coffee Grinder Exhibition Site
From December 15 to 17, 2025 local time, the Host Arabia 2025 International Food and Hospitality Exhibition concluded at the Riyadh Front Exhibition Center in Saudi Arabia. The China Pavilion gathered exhibitors from over 60 countries around the world, and there was a continuous flow of visitors at the booth of Shaoxing Jiehui Electrical Appliances. Several coffee grinders were in constant operation, with coffee powder falling, attracting multiple waves of Middle Eastern merchants in traditional robes to inquire.
Core Advantages of Custom Italian Coffee Grinders
"These models are adjusted for the Middle Eastern market, with core burrs imported from Italy, ranging in size from 50mm to 74mm, suitable for small street cafes and large roasteries," introduced on-site staff of Jiehui while demonstrating the machines in English. Models such as JX-680mini and JX-683 were lined up, with the "ITALY IMPORTED BURRS" logo clearly visible on the body. Subsequently, a local Saudi merchant stepped forward to turn the adjustment knob and requested in accented English: "Can I test grind the coffee beans I brought? I want to check the uniformity of the ground coffee.
Merchants Recognize the Quality of Coffee Grinders
Such test grinding requests continued throughout the three-day exhibition. The staff's notebook recorded various merchants' needs: Dubai distributors focused on regional agency policies, Qatari café owners paid attention to the production capacity of small-sized models, and Turkish buyers confirmed the durability of the machines. "The second day of the exhibition was the busiest; I didn't sit down from opening to closing," the staff said. On that day, a Dubai merchant directly confirmed the purchase of 3 JX-680P models on the spot: "I used to use European brands. After testing this machine, I think the configuration is comparable but the price is more favorable, so I paid the deposit on the spot."
During the three-day exhibition, Jiehui's gains exceeded expectations. Our staff added nearly 100 new customers on WhatsApp, recorded customer information on three pages of a notebook, and accumulated 12 intentional orders covering countries and regions such as Saudi Arabia, Dubai, and Qatar. "We didn't bring excessive promotional materials; we acquired customers through on-site machine demonstrations," the staff said. A Saudi merchant who just signed an intentional order stated that the recognition of Chinese-made equipment in the Middle Eastern market is increasing: "High cost performance and strong adaptability are the reasons for choosing Chinese products."
Exhibition Platform Helps Deepen Penetration in the Middle Eastern Market
The performance of the China Pavilion brought more opportunities for enterprises. This Host Arabia exhibition integrated the entire industrial chain resources such as food and beverages, and hotel equipment. The strict audience access mechanism guaranteed the quality of buyers. In addition to local Middle Eastern merchants, many European buyers were also attracted by Jiehui's models. An Italian buyer, after checking the burrs and shell craftsmanship of the grinders, said: "Chinese factories have done a good job in the details of Italian-style coffee grinders, and the feel is close to that of local brands."
Exhibition Summary
At the time of closing, the crowd at the Riyadh Front Exhibition Center dispersed, and the lightbox at Jiehui's booth was still on, reflecting the booth number "D140" and the faint light of the coffee grinders. For Shaoxing Jiehui, this Host Arabia exhibition is not only a product display but also an opportunity to penetrate the Middle Eastern market. With the expansion of Saudi Arabia's tourism and catering industries, this "Made in China" coffee grinder is establishing a foothold in the Middle Eastern market with its quality.
