Recently, the Milan Host exhibition, Europe's premier catering equipment trade fair, was successfully held. Shaoxing Jiehui Electric Appliances showcased its core product, the JX-680 coffee grinder, for the first time. During the exhibition, the Jiehui booth attracted widespread attention with its high-quality products, becoming a focal point in the coffee equipment area and garnering recognition and potential orders from numerous overseas customers.
The Milan Host exhibition is a major global event in the catering equipment industry, attracting industry attention from around the world. Jiehui Electric Appliances' participation aimed to demonstrate the strength of "Shaoxing-made" coffee equipment to the European market. Within just three days of the exhibition's opening, the Jiehui booth, located at E60 in Hall 20, attracted a large number of customers, becoming one of the most popular booths in the coffee area.
Overseas Customers Experience the JX-680 Coffee Grinder Firsthand
The Jiehui booth featured a minimalist white design, maximizing the product's premium feel. On the first day of the exhibition, after the equipment was tested, it quickly attracted customers.
Marco, the owner of a café in Rome, repeatedly tested the JX-680's grinding performance. He stated that his existing equipment was cumbersome to operate, while the JX-680's touchscreen design was convenient, and the side-adjustment knob allowed for precise grind adjustment, significantly improving operational efficiency. Marco spent nearly half an hour in-depth discussing the product with Jiehui's sales representatives at the exhibition. Before leaving, he took photos of the product, planning to take them back to discuss potential collaborations with his partners.
Core Product Configurations Meet Market Demands
The JX-680 coffee grinder, precisely tailored to the needs of the European market, underwent over six months of intensive product refinement by the Jiehui team. It features a 74mm Italian-imported burr to ensure even grinding, a detachable powder tube for easy cleaning, and both automatic and manual modes to meet different usage scenarios. Each core feature is specifically designed to address pain points in actual coffee shop use.
At the exhibition, visitors actively experienced the product, some bending down to examine the adjustment precision of the side knobs, others repeatedly operating the touchscreen to experience its smoothness. Even colleagues from neighboring booths came specifically to exchange ideas. The widespread attention and recognition the product received greatly encouraged the exhibition team.
Building a High-Quality Communication Platform
To create a comfortable atmosphere for communication among customers, Jiehui neatly displayed brochures bearing the "Coffee Spectrum" logo at its booth and continuously provided fruit platters and bottled water. Throughout the exhibition, the entire team was fully engaged, efficiently connecting with customers from various regions.
Team members either explained the advantages of the coffee maker's material to Middle Eastern customers in fluent English, or patiently demonstrated the disassembly process of the powder tube to European buyers using gestures and basic foreign language skills. Some team members, seizing opportunities for communication, simply ate sandwiches for lunch, neglecting even as their coffee cooled. This efficient and professional service won unanimous praise from customers.
Record High in Potential Customers
Jiehui Electric Appliances has been deeply involved in the coffee equipment industry for 16 years, accumulating stable export orders since its establishment in 2009. However, this is the first time that the Chinese logo of "Shaoxing Jiehui Electric Appliances" has received widespread attention and been photographed by overseas customers at the Milan Host exhibition.
Even more encouraging is that in just three days of the exhibition, the number of registered potential customers has already exceeded the total number of European orders for the entire previous year. Among them, a British distributor finalized a purchase intention for 20 units on-site, stating that the JX-680's product design perfectly meets the needs of London coffee shops and has broad market potential.
Showcasing China's Coffee Grinder Manufacturing Strength
During the exhibition, a veteran Italian barista's comments left a deep impression on the participating team. After carefully observing the JX-680 and personally grinding coffee beans, he frankly stated that he had always believed Italian-made grinders were the most reliable. However, while Jiehui's product uses Italian burrs, its design is more tailored to practical needs, fully demonstrating the strong capabilities of Chinese manufacturing.
This professional recognition from the birthplace of coffee culture made the team deeply appreciate the value of their efforts and strengthened their confidence in focusing on product quality and expanding into international markets-as long as products are meticulously crafted, Chinese-made coffee equipment can definitely gain a foothold in the international market.
Steadily Advancing Follow-up Work
Although the exhibition period has not yet ended, the Jiehui team has already initiated follow-up planning. They will send samples to potential customers as soon as possible for further testing, fully committed to bringing the JX-680 coffee grinder to the European market.
This trip to Milan not only secured considerable order intentions and customer resources for Jiehui Electric Appliances, but also marked a significant breakthrough and a new starting point for the company's deep cultivation of the European market. In the future, Jiehui will continue to uphold its craftsmanship in refining products, continuously enhancing its core competitiveness, and allowing "Shaoxing-made" coffee equipment to spread its fragrance in more international markets.
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